Invitation only · 150 guests
Guiding midlife for the modern woman.
Alta Ascent is Alta's invitation-only flagship gathering — 150 guests, four days in the Sonoran Desert.
About Alta
Four pillars. Eight dimensions. One fully lived life.
Alta is a global platform for women navigating midlife.
Designed for the woman who has spent decades creating, building, and leading — and who now wants to invest with that same intention in the quality of her life.
Alta creates exceptional gatherings where accomplished women find trusted insight, meaningful connection, and practical guidance for the years ahead — organized around four pillars and the eight dimensions of a fully lived life.
Why Alta · Why now
Alta began with a personal question and grew into a company. Four ideas explain how it came to be — and why this moment is the right one.
A personal insight
Alta was born from a desire for a more holistic approach to navigating modern midlife.
A clear market opportunity
Hundreds of conversations with women, combined with expert research and consumer insight, revealed a significant gap in how women are supported at this stage of life.
A defining moment
Women are navigating unprecedented wealth, longer lives, evolving leadership roles, and changing expectations for how they live and thrive.
The vision
Exceptional gatherings around the world where accomplished women find trusted insight, meaningful connection, and practical guidance for the years ahead.
Alta Ascent · The flagship
A curated experience.
World-class conversation
Accomplished women and leading experts explore the ideas shaping the years ahead — wealth, longevity, leadership, philanthropy, family enterprise, and wellbeing.
Designed with intention
Every element balances intellectual engagement with personal renewal through programming, wellness, dining, and unhurried conversation.
An intentional community
Attendance is deliberately limited, so every voice is heard and trust develops naturally across disciplines.
Beyond the event
Conversations continue long after the gathering, creating an enduring network of accomplished women.
4 days · 150 women · World-class speakers · Dynamic programming
The setting
Fairmont Scottsdale Princess
- Iconic AAA Five Diamond resort
- 65 acres of the Sonoran Desert
- Award-winning dining
- Six pools
- Championship golf course
- 20,000 sq. ft. Sisley spa
Program
Three pillars anchor the program.
Keynotes, panels, and moderated roundtables explore the questions that increasingly shape women's lives.
Wealth & Legacy
- The Architecture of Legacy
- Philanthropy as Power
- Family governance, inheritance, and financial protection
- Investing in alternatives
- Women-led innovation
- Capital with Conviction — women as power investors
Health & Longevity
- Menopause, hormones, and the midlife reset
- Brain health, memory, and cognitive longevity
- Women's cardiology and GI health
- Skin, hair, and aesthetic medicine
- Sexual vitality and intimacy after 50
- Longevity as a wealth strategy
Life Design
- Reclaiming identity in the second half
- Purpose, freedom, and reinvention
- Dating, partnership, and wealth after 50
- The sandwich generation
- Stress, burnout, and the invisible load
March 3–6, day by day
Arrival & Intention
- 3–6pmRegistration
- 3–6pmExperience Activation Stations
- 6–8pmLagoon Lawn Welcome Reception
- 6–8pmBrand Activations
Wealth & Perspective
- 6–7amSunrise Movement Classes
- 8–9amCanyon Lawn Breakfast
- 9–10amGeneral Session Welcome
- 10–11amKeynote Speaker
- 11–12pmGeneral Session — Wealth Panel
- 12–1pmFragrance Garden Lunch
- 1–3pmWealth Breakout Sessions ×6
- 3–6pmActivations & Convening Time
- 6–9pmReception & Comedian
Health & Community
- 6–7amSunrise Movement Classes
- 8–9amFragrance Falls Breakfast
- 9–10amIntro to Health Day
- 10–11amInternal Health Panel
- 11–12pmExternal Health Panel
- 12–1pmHacienda Plaza Lunch
- 1–3pmHealth Breakout Sessions ×6
- 3–6pmActivations & Convening Time
- 6–10pmCopper Canyon Reception & Dinner
Reflection & Continuation
- 8–9amBreakfast
- 9–11amWrap-Up General Session
- 11–12pmConvening Time
Prospective speakers
Inspirational women in media, and world-class experts with formidable followings.
The Alta woman
Accomplished, curious, discerning — and standing at a consequential stage of life.
She has spent decades creating, building, and leading. What she is looking for now is not more noise, but trusted insight and the company of women who understand the moment she is in.
Alta is built for her: meaningful connection, renewed perspective, and practical guidance for the years ahead — in a setting unhurried enough for real conversation.
Recognized experts and informed peers, substance over promotion.
A deliberately small room where every voice is heard.
Time and space to think about what comes next.
Ideas she can carry home and act on.
The founders
About the Founders
Alta is founded by Tanya Franco and Dulari Amin, bringing together decades of experience in luxury hospitality, conferences, brand building, business strategy, partnerships, and community.
Tanya Franco
Tanya built a career spanning virtually every aspect of luxury hospitality — operations, ownership, acquisitions, finance, asset management, development, design, marketing, and guest experience.
She has designed and executed more than 100 conferences, executive gatherings, and retreats worldwide, turning events into strategic business platforms that have generated more than $110M in revenue.
A mother of four, Tanya is passionate about helping women live their best lives.
Dulari Amin
Dulari brings 25+ years of business strategy, marketing, brand development, consumer insight, partnerships, and community building.
She has founded and scaled businesses to hundreds of millions in revenue, advised organizations on growth strategies including fundraising and IPOs, and built highly engaged communities.
Dulari is an expert at cultivating female audiences, and is deeply passionate about empowering women to build wealth.
The invitation
We intend for Alta to be a generational brand.
Alta Ascent Scottsdale gathers 150 women, March 3–6, 2027, at the Fairmont Scottsdale Princess. Attendance is by invitation.